Alexander M. Andrews, Jr. | Producer and Behavioral Analyst

Alexander Andrews, Jr. :: Update
Producer & Behavioral Analyst
	Home About Resume (.pdf) Productions: The Variety Hour Acoustic Waves Joe the Art of Talent Building Virtual Worlds Visual Story Hear the Cry Benefit Greek Sing Update Archive Links Contact		June 26, 2009 - The Variety Hour Summer VLOG The Variety Hour has cast members all over the United States at some of the coolest internships out there! Check out what they're up to, what music they're listening to and how you can save those awkward hours of "I'm not sure what to do with myself" time. Subscribe to www.youtube.com/thevarietyhour for more updates. June 18, 2009 - GREEK SING! So I finally grabbed a copy of Theta Xi's 1st Place Greek Sing this year. Thank you Matt Leibner. It was so good, I had to make a whole page for it! Check it out! Watch Theta Xi Greek Sing 09 in Entertainment \| View More Free Videos Online at Veoh.com --------- June 18, 2009 - Personal Update It's been an amazing couple of weeks, and I apologize for the lack of updates! I have finally moved into my new house in Pittsburgh. I will be bouncing between Columbus and the Burgh for the next couple of months working with a couple productions and shooting some photography. The most interesting thing that has happened recently was my experience as an extra for the movie "Warrior" (Nick Nolte, Jennifer Morrison). I was looking for furniture on Craig's List when I came across an open casting call for extras. They were looking for high school students. I thought: FINALLY, something I can be good at without doing anything. Despite being 22 years old, I'm constantly asked if my sister is older than me. I went over to my fraternity and found Kiran. "Kiran, wanna go to a casting call? There shouldn't be a big line." He said okay, and we were off. We arrive, fill out a form, and we are casted immediately as high school student. Awesome. --------- June 1, 2009 - Entertainment Analysis: Television Industry - Would I Watch Jeopardy? To introduce this post: A lot of people have no idea what the heck Decision Sciences even means, let alone how someone can earn a degree in it. This post is an example of how Decision Sciences can be applied to the Entertainment Industry. As the prevelence of the internet begins to consume marginal profits secured by the television and movie industry, networks will be forced to develop internet based programming, both already produced content and internet specialized content. Jeopardy, a syndicated television show, generally airs at 7:00 or 7:30pm in cities across the United States. It is produced by CBS, distributed by the CBS Television Distribution company, and is watched by a daily average of 8.8 million people a day. If syndicated television shows make the jump to the internet via regulated internet broadcasters like CBS.com and Hulu, would I still watch Jeopardy at 7:00? The awesomeness of Hulu is the ability to watch a show any time I want. Yet, like most loyal Jeopardy viewers, that 7:00 slot is usually scheduled into my day. It's conveniently during or after dinner, consistently provides new content, is entertaining, and challenging. Behaviorally, people build Jeopardy into a routine. Below is a geographical representation of Jeopardy's routine behavior (Source: Strange Maps: Jeopardy Map of the US via Claritas Inc. Media Mark Research). Would I watch Jeopardy at 7:00 if they started syndicating their show to the internet? I would certainly love to catch the episodes I miss. In addition to the television viewership, which may go down, Jeopardy would have the ability to move into a new demographic and capture the online viewer, the younger demographics, and people that may not have considered watching Jeopardy. This however, detracts from the utility value of commercials being broadcast on regular daytime television. The hours that local channels purchase syndicated television are supported by national advertisements and local commercials; compared to Primetime where less time is alotted to local advertisements. Below is a table of syndicated television ratings (Source: TVBytheNumbers.com via Nielsen TV Ratings Data). So lets say that Jeopardy does put their content online. "According to Nielsen, almost 99 percent of the video watched in the US is on a television. That leaves 1.1 percent for the Internet, and 0.1 percent on mobile devices." (TV Still Video King, YouTube Still Hulu's Daddy) The article continues by saying that Hulu, compared to YouTube only holds a fraction of the percentage of internet viewership. Jeopardy's 9 million viewers are predominantly in the category of 65+ year olds that average over 200 hours of television viewer ship every WEEK. The only reason to move Jeopardy to Hulu would be to encourage the younger generation to watch it, derrive some revenue from online ads, and to promote the show airing on live television. I suggest that Jeopardy distributes 2 of the 5 episodes a week online to hook viewers that watch the internet, but to still drive viewership to the live, network broadcast. I'll still watch Jeopardy! at 7:00, but would love to catch at least one episode if I miss it in the week. I get too big of cravings over the weekend for trivia. Monday, June 1, 2009 - Lawrence Welk is Back on Saturday Night Live Wednesday, May 27, 2009 - No Destination I've been working on my sister's music video. You can check out a sample at www.arielandrews.com. The song is "No Destination." It's a transitional piece from rant and confusion to clarity and focus. I'm going to utilize the pace of the song as the motivation for movement and traveling from story line to story line. There will be three main story lines; two flash backs, and one in the moment. Here are some sample story boards so far! During the second verse, there will be three shots intermixed on screen with different zooms. Because there are several different vocal tracks, I wanted to capture all of the different messages being conveyed. Timing, angles, and placement will be key. This is the introduction to the bridge, where Ariel realizes that there are some directions she can take without getting stuck with the idea that she has "No Destination." It will be a simple approach to a piano, with a transition to what looks like a performance on stage. Sunday, May 24, 2009 - Kicksburgh Press! The Variety Hour attended Kicksburgh this year, an annual event bringing together sneaker designers and enthusiasts from all over the United States to Carnegie Mellon University. Carolina Velez acts as the short's host, and walks you through all of the different things that go into Kicksburgh. From the sickest shoes to the illest breakdancing, Sneakerology 101 pulled off a great event. Check out some of the online response to the Kicksburgh video! From VitaminThick, a custom design clothing line featuring Andrew Schedd and Elliot Curtis' design and work. From Kicksbrugh & Sneakerology co-creator, Jesse Chorng. Jesse is an independent designer and artist; he created an interactive camera that takes a live image and converts it to a huge mosaic of shoes. Check out the video in the background during an interview with Hannah Pileggi.
	Copyright 2009. Alexander Andrews, Jr.